What is ChatGPT?
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ChatGPT, OpenAI

ChatGPT is an artificial intelligence (AI) chatbot that uses natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content, including articles, social media posts, essays, code and emails. ChatGPT is a form of generative AI — a tool that lets users enter prompts to receive humanlike images, text or […]

The Digital Marketing Revolution
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Performance Marketing

The digital landscape is constantly evolving, and with it, the way businesses connect with customers. Digital marketing has become the cornerstone of success for modern companies, offering unprecedented opportunities to reach, engage, and convert audiences online. But what exactly is digital marketing? It encompasses a wide array of strategies, tactics, and channels that leverage the […]

Digital Marketing
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Performance Marketing

Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, […]

What is Multi-experience and its development platforms?
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Performance Marketing

Multi-experience can be defined as the whole user experience with a single application across different digital touchpoints – like websites, apps, chatbots, wearable devices, etc. The purpose of this technology is to promote a seamless and consistent user journey. Multi-experience is going to be an unavoidable website development trend in 2024. Today, smartphones, tablets and […]

What is Data Security and its benefits in web development?
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Performance Marketing

As the name suggests Data Security means protecting your digital data from unwanted data breaches or cyberattacks. Cyberattacks can cause huge blows to your business and reputation. Thus, data security will be one of the trending web development technologies in 2024. No matter what web app you are planning to launch, data security has become […]

What is Motion UI and its benefits in web development?
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Performance Marketing

Motion UI is a front end framework that is used to build fully responsive web designs. The technology enables developers to create motion within a native app setting. It comes with predefined motion which can be used for any design project.   A website should not only provide the information a user is looking for […]

What is Content Personalization with Machine Learning and its benefits in web development?
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Performance Marketing

Content personalization with machine learning, also called predictive content personalization is an advanced AI-driven approach to dynamically display the most relevant content to each user.   Machine Learning (ML) is used in web development to provide an improved experience to users. Developers use ML to enable software to analyze incoming data, detect patterns and personalize […]

What is Push Notifications and its benefits in web development?
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Performance Marketing

Push-notifications are clickable pop-ups that come up before a user while browsing. The technology is used as a quick channel through which companies can convey information like offers and messages. It can be implemented on any device – laptops, smartphones or tablets. As we saw, Push Notifications is one of the most favored features of […]

What is AI-Powered Chatbots and its benefits in web developments?
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Performance Marketing

An AI-powered chatbot is a smarter version of regular chatbots. The technology uses natural language processing (NLP) and machine learning (ML) to better understand user intent and provide a human-like experience. AI-based bots have advanced features like 24×7 problem-solving skills and behavior analytics capabilities. According to experts, self-learning bots are the future, and companies can […]

What is API-first Model and its benefits in Web Development?
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Performance Marketing

As the name suggests, APIs are treated with high priority in API-first development. As new technologies emerge, it is necessary to establish a connection between them, and the APIs facilitate these connections. APIs have been around for nearly 20 years. But, earlier, developers used to focus on product development first, and the need to establish […]

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