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Performance Marketing

Accelerated Mobile Pages will likely be a hot website development trend in 2024.

It is a project born out of the collaboration between Google and Twitter to create faster mobile pages.

AMP optimized pages load easily and thus rank better than other mobile web pages.

AMP pages load in about 2 seconds compared to non-AMP pages, which may take up to 22 seconds.

As the internet is becoming more user-oriented, AMP is a technology that developers are embracing.

It can increase the traffic to your website as AMP pages are given a boost in Google search results.

Moreover, implementing AMP lets companies save costs on UX and attract users with low internet speeds.

The technology was created to encourage small businesses by enabling them to build websites that work smoothly across mobile devices.

Benefits of AMP in Web Development

AMPs offer many benefits for web developers like:

  • Easy optimization for search engines.
  • Low bounce rates.
  • Adjusts to any browser.
  • No need to create sitemaps to be identified by search engines.
  • Low development costs than traditional web pages.

User Examples (Early Adopters):

  • CNBC
  • The Washington Post

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