Push-notifications are clickable pop-ups that come up before a user while browsing.
The technology is used as a quick channel through which companies can convey information like offers and messages.
It can be implemented on any device – laptops, smartphones or tablets.
As we saw, Push Notifications is one of the most favored features of Progressive Web Apps.
It is a powerful tool that helps gain users’ attention and increase retention rates.
Internet giants like Facebook and Google have already implemented the technology to their web applications.
In 2021, we saw that this technology was adopted by many businesses.
Also, these instant notifications are likely to replace common communication channels like emails.
Push Notifications can easily be integrated into online shopping websites, existing blogs, and other websites.
So, push notifications will become more pronounced in 2024.
Benefits of Push Notifications in Web Development
Push notifications help web development in the following ways:
- Enhanced user experience which leads to improved engagement.
- Increased brand awareness.
- Drive visitors and click rates.
- Promise more ROI to clients .
Early Adopters:
- Amazon
- Buzzfeed news